We are eliminating unnecessary packaging and phasing out materials that are not recyclable or are hard to recycle. We are investing more in the development of mono-material packaging, as well as alternative materials and new refill/ reuse systems.
We also want to use less packaging material, including a reduction in our use of virgin plastics.
- As part of our efforts to reduce virgin plastic usage in our packaging, we have eliminated 400 million plastic straws across our ready-to-drink range and replaced them with paper straws.
- Through our eco-design process, globally we avoided the use of more than 142,000 metric tons of packaging materials by the end of 2019, compared to a baseline of 2015. That is the equivalent of 14 Eiffel Towers in Paris! This exceeded our 2020 objective of avoiding the use of 140,000 metric tons of packaging materials one year early.
- We are systematically reviewing the need for plastic shrink wrap on pallets and product packaging, identifying opportunities to substitute paper, or eliminate plastic entirely.
- Our water bottles are already recyclable, and we are increasing our use of recycled content (rPET) for these bottles, wherever it is allowed.