Nestlé Chaunsa Project
Nestlé Chaunsa Project, in partnership with the Agriculture Department Punjab, aims to improve the livelihood of farmers within the chaunsa mango sector by strategic CSV intervention through implementation and replication of best farm practices, resulting in right quality pulp and improved harvest (pre and post). The ultimate objective of the Chaunsa Project is to make these mango growers an integral part of Nestlé’s value chain.The results of our endeavors have been quite fruitful, as the partner farms have shown considerable improvement both in quality and quantity of chaunsa mangoes due to the implementation of best farm practices.
Through responsible sourcing of mango pulp and development of linkages with Nestlé’s value chain, small farmers would now have better access to markets where they could sell their mangoes at competitive prices.
It is our commitment to continue the project in the coming years to enhance the quality of the Chaunsa Mango in Pakistan, resulting in the socio-economic uplift of the small and medium Mango farmers in the Pakistan.