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Nestlé Chaunsa Project

Chaunsa Project

Mangos have their own specific nutrition, value and taste among all fruits available in the summer season in Pakistan. That’s why it is not only the country’s national fruit, but also the king of fruits.

There is a growing demand for mango pulp, not just locally but worldwide for drinks and juices, especially Pakistan’s Chaunsa variety.

In Pakistan, most mango orchards are owned by small growers who do not possess adequate knowledge of modern techniques for cutting, pruning, insecticides and fertilizer application, and management practices.

The Nestlé Chaunsa Project improves the livelihood of farmers within the Chaunsa mango sector through strategic Creating Shared Value interventions.

Through our Chaunsa Project, we train and build the capacity of Chaunsa mango farmers, with support from our partners. The identified training areas include pre- and post-harvest horticulture, plant propagation and varietal assessment. Small and medium mango farmers are equipped with skills required so they can take advantage of new opportunities in the mango farming sector, including pulping, canning and exporting. These best farm practices help increase the yield and improve the quality of Chaunsa mangoes.

The results of our endeavors have been quite fruitful, as the partner farms have shown considerable improvement both in quality and quantity of Chaunsa mangoes as a result of the implementation of best farm practices.

Juices constitute one of the growth areas of our company, and intervention within its highest volume variant would allow for Creating Shared Value. NESTLÉ FRUITA VITALS is the flagship brand within the Nestlé beverages range, made from highest quality fruits sourced from around the world. Our mission is to provide our consumers with delicious and healthy refreshment. We use the best variant of Chaunsa mango as pulp raw material for our premium quality Nestlé Chaunsa juices.

We began procuring Chaunsa mangoes from our partners in 2018, making them a significant part of our value chain. Through responsible sourcing of mango pulp and formation of linkages with Nestlé’s value chain, small farmers now have better access to markets where they can sell their mangoes at competitive prices.

Together with the Mango Research Institute (MRI), Nestlé Pakistan has also established a demonstration plot of high density and ultra high-density mango orchard in Multan. The orchard is equipped with drip irrigation system that, helps in conserving water and reducing use of fertilizer to ensure environmental and economical sustainability. MRI has also developed a tunnel to raise mango saplings, helping researchers to develop new plantlets for mango growers at subsidized rates. This initiative will help in capacity building of mango growers for a sustainable farming business.

It is our commitment to continue the project in the coming years to enhance the quality of the Chaunsa pulp, used in our juices, resulting in socio-economic uplifting of small and medium mango farmers in Pakistan.

Our Partners

Nestle Fruita Vitals

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