Pakistan accounts for 4% of the world’s mango production, and the fruit is the second most cultivated in the country, making it an important contributor to the country’s revenues. Most mango orchards are owned by small growers who lack adequate knowledge and facilities to use modern techniques for cutting, pruning, sanitation, insecticides and fertilizer application and management practices.
Nestlé Chaunsa Project, in partnership with Mango Research Institute (MRI), aims to improve the livelihood of farmers within the Chaunsa Mango sector by strategic CSV intervention through implementation and replication of best farm practices.
Chaunsa Project is a sincere venture where we are training and building the capacity of Chaunsa mango farmers, with the support of our partners. Small mango farmers are equipped with the skills required so they can take advantage of new opportunities in the mango farming sector, including canning and pulping. These best farm practices can help increase the yield and improve the quality of Chaunsa mangoes.
The ultimate objective of the Chaunsa Project is to make these mango growers an integral part of Nestlé’s value chain. The results of our endeavors have been quite fruitful, as the partner farms have shown considerable improvement both in quality and quantity of Chaunsa Mangoes due to the implementation of best farm practices.
Juices constitute one of the growth areas of our company, and intervention within its highest volume variant allows for Creating Shared Value. NESTLÉ FRUITA VITALS is the flagship brand within the Nestlé beverages range, made from the highest quality fruits sourced from around the world. We use the best variant of Chaunsa mango pulp as raw material for our premium quality Nestlé Chaunsa juices. As a pilot project, we procured a limited quantity of Chaunsa Mangoes in 2018, and increased the volume in 2019 and 2020, from our project farms thus making these farmers a part of our Value Chain. The success of our Chaunsa Project is a source of encouragement for many other farmers to become a part of the program.
Together with Mango Research Institute, Nestlé Pakistan has also established a demonstration plot of high density and ultra highdensity Mango orchard in Multan. The orchard is equipped with a drip irrigation system which helps in water saving and reducing the use of fertilizer to make it environment friendly and economically sustainable. Mango Research Institute has also developed a tunnel for raising Mango saplings which will help researchers develop new plantlets for Mango growers at subsidized rates. The initiative will help in capacity building of Mango growers for a sustainable mango farming business.