In December 2020, Prime Minister Imran Khan unveiled the logo of ‘Travel Responsibly for Experiencing Eco-tourism in Khyber Pakhtunkhwa’ (TREK) – The partners vowed to work together for the protection of ecosystem through solid waste management and plastics recycling at the tourism sites across Khyber Pakhtunkhwa.
Responsible Tourism in Galiyat
TREK is an initiative under the Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project. Its activities emphasize heritage preservation, tourism infrastructure development and destination management while adhering to the fundamentals of responsible tourism.
The partnership will assist the role of tourism in job creation and Khyber Pakhtunkhwa’s efforts for facilitating tourists by improving accessibility through roads, rescue services and planning of tourism zones.
As part of Nestlé’s vision for a waste-free future, this initiative, will be driving new behavior and understanding through community engagement, cleanup activities, trainings and connecting waste recycling companies with the local administration.
TREK Communication Campaign launch
In June 2021, Nestlé Pakistan in collaboration with Khyber Pakhtunkhwa government’s tourism department launched the TREK communication campaign in Nathiagali to promote responsible tourism in the Galiyat region.
A two-day training titled “TREK for Healthier Kids” was held in collaboration with the Nestlé for Healthier Kids (N4HK) program in August 2021. It concluded with a certificate distribution ceremony for teachers, distribution of 4,000 reusable bags and 2,300 N4HK books to children in Galiyat. N4HK is one of Nestlé’s global Creating Shared Value initiatives that empowers parents, caregivers and educators to foster healthier eating, drinking and lifestyle habits among school age children.
Waste management training in Swat under TREK
Nestlé Pakistan, in collaboration with Khyber Pakhtunkhwa government’s Tourism Department conducted an extensive two-day training on waste management and sustainable tourism in Swat as part of TREK’s community engagement initiatives. The training comprised of sessions on categorizing waste, importance of recycling, learning to conduct waste audits, basic food safety and importance of WASH compliance among others. The event concluded with souvenir distribution for participants by Ghulam Saeed, Director General Directorate of Tourist Services and Touseef Khalid, Project Director KITE. We have also donated 2,000 reusable bags among communities in Swat.