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Travel Responsibly for Experiencing Eco-Tourism in Khyber Pakhtunkhwa


‘Travel Responsibility for Experiencing Eco-Tourism in Khyber Pakhtunkhwa’ (TREK) is an initiative under the Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project implemented in partnership with the World Bank Group (WBG) and the Khyber Pakhtunkhwa Tourism Department.

Its activities emphasize heritage preservation, tourism infrastructure development, and destination management while adhering to the fundamentals of responsible tourism. The partnership aims to protect the ecosystem through solid waste management, waste recycling and discouraging single-use plastics in the services industry across Khyber Pakhtunkhwa.

TREK activities include awareness campaigns for tourists and training of local communities and hospitality businesses on waste management. Till date, more than 400 participants in Peshawar, Galiyat, Abbottabad, Naran, Swat and Chitral, from the local government, communities, academia and private sector have been trained on solid waste minimization and management (SWM), hygienic practices in hospitality industry, nutrition and waste audits.

As part of awareness sessions, TREK also launched a twoday “TREK for Healthier Kids” training program for teachers in collaboration with Nestlé for Healthier Kids (N4HK), where 4,000 reusable bags and 2,300 N4HK books were distributed among school children to enlighten them to reuse materials, reduce waste and learn about healthy habits. The 75 teachers who were training participants hailed from approximately 10 schools, each with a 200-300 children capacity.

The TREK partnership reflects the role of tourism in job creation and Khyber Pakhtunkhwa’s efforts to facilitate tourists by improving accessibility through roads, rescue services, and planning of tourism zones. As part of Nestlé’s vision for a waste-free future, our partnership with WBG and the Government of Khyber Pakhtunkhwa is a step in that direction. Nestlé is driving new behavior and enhancing the public’s understanding through community engagement, cleanup activities, trainings, and connecting waste recycling companies to the local administration.


What Our Partners Say

The WBG is keen to continue supporting Khyber Pakhtunkhwa and Punjab in their efforts to provide employment opportunities to the youth in the tourism sector. Today marks the beginning of an important partnership with Khyber Pakhtunkhwa and private sector and we expect to see more corporates stepping forward to contribute towards responsible tourism across the country. The growth and job creation potential of this sector is massive

Najy Benhassine Country Director for World Bank Group (WBG), Pakistan


Our Partners

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