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Nestlé BISP Rural Women Sales Program

Rural Deep Reach Program in Partnership with BISP


Nestlé Pakistan partnered with Benazir Income Support Program (BISP) in 2017 to provide livelihood opportunities to BISP beneficiaries. Launched in 2008, BISP is the largest social safety net program launched by the Government of Pakistan. The BISP Program is a targeted unconditional cash transfer program in Pakistan focusing on the underprivileged, excluded, marginalized and vulnerable women of Pakistan. The Rural Sales Program focuses on graduating BISP beneficiaries out-of-poverty. This transformative collaboration between Nestlé Pakistan & BISP has enabled BISP beneficiaries, often referred to as “poorest of the poor” women, to earn a livelihood for themselves and their families. This program is a successful Public Private Partnership model aiming to create a sustainable solution towards addressing some of the key issues like malnutrition, financial exclusion, and lack of livelihood opportunities that rural women face in Pakistan. To date, more than 800 BISP beneficiaries have been enrolled as Rural Sales Agents across 12 districts of Punjab and Sindh.




Furthermore, we are empowering rural women through improving nutrition knowledge and practices. This is part of Nestlé Pakistan’s Healthy Women Program targeting rural women. The content of these nutrition sessions aims at improving nutrition and health through awareness on healthy diet at different stages of life, from adolescent girl to old woman focusing on;

  • Nutrient requirement and their sources
  • Importance of balanced and healthier diet
  • Importance of hydration, hygiene and food safety

We reached out to more than 1000 BISP beneficiaries in 2018.


Iqra University


In Commitment with