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Nestlé Pakistan’s Peerano Goth Project

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Nestlé Pakistan inaugurated the ‘Government Primary Sindh School’ at Peerano Goth, located in the suburbs of Port Qasim Industrial zone, Karachi on Wednesday. The Provincial Minister for Education & Literacy, Pir Mazhar ul Haq along with the Managing Director of Nestlé Pakistan, Magdi Batato, unveiled the plaque for this inauguration ceremony. The school which was abandoned a decade ago fell to disrepair and now rebuilt by Nestlé Pakistan. The project was initiated in December 2011, achieving this milestone in 10 months.

Nestlé believes that for a company to be successful in the long term and create value for its shareholders, it must also create value for society, owning this practice as Creating Shared Value (CSV). Through this, businesses are encouraged to create economic and social value simultaneously by focusing on the social issues that they are uniquely capable of addressing. For maximum impact, Nestlé focuses on CSV projects in the three areas – nutrition, water and rural development which are core to business activities and vital for its value chain. For Nestlé Pakistan, the reconstruction of this school is one example of many.

Expressing his views at the occasion, Pir Mazhar ul Haq said, “This is a very important step by Nestlé Pakistan in the interest of public education. Other multinationals should also take such an initiative and contribute irrespective of which industry they belong to.” He acknowledged government’s facilitation to companies to help bridge these gaps for a better Pakistan.

It was indeed a touching moment when the plaque was unveiled amidst the many smiling faces of children who would now have a functioning school to attend. Speaking about the growing concern of illiteracy amongst the less-fortunate segments of society, Nestlé Pakistan’s Managing Director Magdi Batato, emphasized Nestlé’s commitment and contribution to the communities it operates in.

During 2011, the Company undertook several CSV initiatives focusing on the core areas related to nutrition, health and wellness of school-age children through its ‘Healthy Kids Programme’ which is committed to expand the nutrition and health through promotion of greater awareness, improving knowledge and effective practice of healthy eating and regular physical activity.