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Nestlé Pakistan and CEJ - IBA organizes workshop for Journalists

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Lahore (Dec 13, 2019): Nestlé Pakistan in collaboration with the Centre for Excellence in Journalism (CEJ) organized a one day workshop for nutrition and health reporters on "Basics of Nutrition and Health Reporting: Nutrition as a source of News”. The training was attended by more than twenty print, broadcast and digital journalists from various media organizations.

The N4HK program, a Nestlé’s Global CSV (Creating Shared Value) initiative, empowers parents, caregivers and educators to foster healthier eating, drinking and lifestyle habits among school age children.

The workshop was led by CEJ Director Kamal Siddiqi with a host of guest speakers including nutritionists, policy experts as well as senior journalists. The course targeted entry and mid-level journalists covering health and business beats.

The training elaborated on the nutrition profile of Pakistan and highlighted the reasons which make nutrition such a crucial issue. There were sessions on Pakistan’s health system and policies, its particular issues with, a special focus on nutrition as a source of news in a country where malnutrition is widespread. According to the Nutrition Survey of Pakistan 2019, stunting is a major problem in Pakistan, with 12 million children having low height for age with severe micronutrient deficiencies including Iron deficiency which is the major cause of anemia. More than half (53.7%) of Pakistani children are anemic and 5.7% are severely anemic.

Commenting on the training, Waqar Ahmad, Head of Corporate Affairs, Nestlé Pakistan, said, “Spreading awareness about nutrition, health and wellbeing is part of our commitment to United Nations Sustainable Development Goal (SDG) 3 of Good Health and Well-Being, to ensure that people understand the value of nutrition and physical activity and continue leading healthy lives. Such workshops help us achieve our goal as journalists are the ones who voice their views and extend knowledge among masses.”

Speaking on the occasion, Kamal Siddiqi, Director CEJ, said: “Nutrition and health are very important areas but are generally neglected when it comes to reporting. That is why we need to work with journalists so that they can work on them and do better reporting,” Participants examined the existing health and nutrition-related news in media, and discussed the gaps in reporting and ways to fill these gaps.

About Nestlé Pakistan

Nestlé is the world’s largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives.

For further information, please contact:
Fatima Akhtar 
Public Affairs Manager, Nestlé Pakistan
Contact Number: 0345 8552047 
Email: [email protected]


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