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Nestlé Pakistan, Government of Khyber Pakhtunkhwa and World Bank collaborate to launch Responsible Tourism training in Chitral

ISLAMABAD: As part of solid waste management (SWM) initiatives under TREK (Travel Responsibly for Experiencing Ecotourism in Khyber Pakhtunkhwa), a two-day training  was conducted in Chitral by Nestlé Pakistan, in partnership with Government of Khyber Pakhtunkhwa  and the World Bank.

TREK was unveiled in December 2020 by Prime Minister Imran Khan, as part of World Bank financed Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project. TREK was also listed as one of federal government’s key achievements of 2020. 

Under the TREK initiative, more than 130 public and private sector participants including 20 women have been trained at the three locations of Swat, Galyat and Chitral. The initiative has also engaged the local communities through training and awareness session on nutrition and hygiene for school children of Galyat.

“We are delighted that community engagement activities such as waste management training and awareness campaigns for tourists are coming to fruition, as part of TREK,” said Tashfeen Haider, Additional Secretary, Tourism Department, KP government, adding that Department of Tourism through KITE project is working on SWM cycle by providing equipment to area development authorities of Galyat, Kaghan, Chitral, Kalam and Kumrat. Moreover, contract for feasibility study and engineering design of sanitary landfill sites have been awarded through the KITE project.

Kiran Afzal, Senior Private Sector Specialist, of the World Bank shared, “KITE project is now implementing activities for tourist facilitation in Chitral which will be complemented by TREK’s initiatives for SWM.”

Talking about the initiative, Waqar Ahmad, Head of Corporate Affairs & Sustainability, Nestlé in Pakistan & Afghanistan said, “Our partnership with the government on TREK, will help realise our vision for shaping a waste-free future, by driving new behaviour for a cleaner environment.”

“At Nestlé, our vision is that none of our packaging, including plastics, ends up in landfill or rivers. To achieve this, we have set ourselves the commitment of ensuring 100% of our packaging is reusable or recyclable by 2025,” he added.

Nestlé Pakistan’s commitment to TREK includes 2 pillars: A massive awareness 
campaign focusing on Reduce, Reuse and Recycle and a Community Engagement plan which includes activities that will help in countering the issues of waste, pollution and destruction of wildlife, in line with United Nations Sustainable Development Goals 12, 13, 15 and 17.

The two-day SWM training comprised of sessions on categorizing waste, importance of recycling, learning to conduct waste audits, basic food safety and importance of WASH compliance among others. The event concluded with souvenir distribution for participants by Ghulam Saeed, Director General Directorate of Tourist Services, Hassan Abid, Deputy Commissioner Chitral, and Touseef Khalid Project Director KITE. 

About Nestlé 
Nestlé is the world’s largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. 

For further information, please contact:
Muhammad Rahat Hussain
Corporate Manager Public Affairs & Media Relations
Nestlé Pakistan
[email protected]

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