NESTLÉ NESFRUTA is the flagship mainstream still drinks brand reaching out to Gen Z masses, who aspire to live for the moment. NESTLÉ NESFRUTA stands for the ultimate expression of breaking the usual boring routine, which is manifested through the brand’s ‘NEWISM’ positioning. ‘NEWISM’ encourages youth to add a flair of unique creativity in everything they do.
In line with the company’s global pledge to make its packaging 100% recyclable and reusable by 2025, NESTLÉ NESFRUTA 200ml packs are now in the market with paper straws that are made from Forest Stewardship Council (FSC) certified paper.