NESTLÉ CERELAC – Together, Passionately Nourishing Babies to Blossom
With its long history in Pakistan, NESTLÉ CERELAC is now with its second generation of users and is a household name, trusted by mothers and endorsed by doctors.
Introduced in Pakistan in 1992, positioned as the “First step to solid food”, after 6 months of age it has over time, come to be perceived as the trusted partner of the Pakistani mother. With the passage of time the brand has garnered trust and established brand love amongst mothers. The brand has found strength in communicating the functional relevance in babies’ lives driven through the importance of fortified cereals in supporting the physical & cognitive development.
Each stage of a baby’s growth is different and their nutritional needs evolve as they grow. Accordingly, NESTLÉ CERELAC portfolio is grouped into stages based on the age of the baby, providing the appropriate nutrition as per the changing nutritional needs of a growing child.