Five thousand cups of NESCAFÉ are drunk around the world every second, and every cup enjoyed provides our consumers with an opportunity. In our ever more busy and pressured lives we can easily lose perspective and stop appreciating the simple and wonderful things that happen all around us.
More than ever we need moments when we stop, pause and re-tune ourselves into the world around us. So ... as the great songwriter John Lennon simply said: “Life is what happens while you’re busy making other plans”.
NESCAFÉ is a brand that celebrates life. It is an emotional brand that connects people and life. It inspires and enables people to take time to reflect and consider those things they take for granted or simply just overlook. It is crucial we move beyond functional stimulation to capture all coffee positive intrinsic benefits, pleasures and experiences.