Clean Gilgit-Baltistan Project (CGBP)

Gilgit-Baltistan is a popular attraction for local and foreign tourists. Every year, over 1 million tourists visit this region creating income generation for local communities. This has also become a reason for increasing plastic waste in the region.

Gilgit-Baltistan Waste Management Company (GBWMC), with the support of the respective District Councils, manages the waste segregation and management system in the region. Among other factors of increase, the tourists also bring a lot of packaged goods and eventually leave this waste after consumption.

In line with our global vision for a waste-free future, Nestlé Pakistan partnered with the Gilgit-Baltistan Waste Management Company (GBWMC) to launch the “Clean Gilgit-Baltistan Project” (CGBP). The initiative is being supported by our leading brands; NESTLÉ FRUITA VITALS and NESTLÉ PURE LIFE.

The Clean Gilgit-Baltistan Project focuses on waste segregation and recycling systems for Gilgit-Baltistan region. We have installed three compressing and baling machines, one each in Gilgit, Hunza and Skardu. In 2023, this has resulted in waste management of over 2,600 tons of plastic and paper packaging waste, eventually leading the way to make the region waste-free and promoting sustainable tourism.

Under this project, we have also installed 48 benches and waste bins at popular tourist locations in Gilgit, Hunza and Skardu. We have also donated 15,000 reusable bags for distribution among the communities during 2023. The project, which is the first of its kind at such a high-altitude tourist location, will make a positive environmental impact at both local and national level.

This project marks Nestlé Pakistan’s efforts to reduce the environmental impact of packaging waste by improving its management and recycling, in line with UN Sustainable Development Goals 12 and 17 - Responsible Consumption & Production and Partnership for Goals.

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