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Gilgit-Baltistan is a popular attraction for local and foreign tourists. Every year, over 1 million tourists visit this region creating income generation for local communities. This has also become a reason for increasing plastic waste in the region.

Gilgit-Baltistan Waste Management Company (GBWMC), with the support of the respective District Councils, manages the waste segregation and management system in the region. Among other factors of increase, the tourists also bring a lot of packaged goods and eventually leave this waste after consumption.

In line with our global vision for a waste-free future, Nestlé Pakistan partnered with the Gilgit-Baltistan Waste Management Company (GBWMC) to launch the “Clean Gilgit-Baltistan Project” (CGBP). The initiative is being supported by our leading brands; NESTLÉ FRUITA VITALS and NESTLÉ PURE LIFE.

The Clean Gilgit-Baltistan Project focuses on waste segregation and recycling systems for Gilgit-Baltistan region. We have installed three compressing and baling machines, one each in Gilgit, Hunza and Skardu. In 2023, this has resulted in waste management of over 2,600 tons of plastic and paper packaging waste, eventually leading the way to make the region waste-free and promoting sustainable tourism.

Under this project, we have also installed 48 benches and waste bins at popular tourist locations in Gilgit, Hunza and Skardu. We have also donated 15,000 reusable bags for distribution among the communities during 2023. The project, which is the first of its kind at such a high-altitude tourist location, will make a positive environmental impact at both local and national level.

This project marks Nestlé Pakistan’s efforts to reduce the environmental impact of packaging waste by improving its management and recycling, in line with UN Sustainable Development Goals 12 and 17 - Responsible Consumption & Production and Partnership for Goals.

  • Launch of Clean Gilgit-Baltistan Project (CGBP)
    In line with our global vision for a waste- free future, Nestlé Pakistan partnered with the respective District Councils and Gilgit-Baltistan Waste Management Company (GBWMC) to launch the “Clean Gilgit-Baltistan Project (CGBP)”. The initiative is being supported by our leading brands; NESTLÉ FRUITA VITALS and NESTLÉ PURE LIFE.
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  • Initiatives under Clean Gilgit-Baltistan Project (CGBP)
    “Clean Gilgit-Baltistan Project (CGBP)” focuses on waste segregation and recycling systems for Gilgit Baltistan. We have installed three baling machines, in Gilgit, Hunza and Skardu. These efforts have enabled waste management of over 2700 tons of packaging waste till date to make the area waste-free and promote sustainable tourism in the region. Under this project, we have also installed 48 benches and waste bins made from 100% recycled plastic waste at popular tourist hotspots across Gilgit-Baltistan.
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“We are accelerating our actions to reduce the environmental impact of various kinds of packaging waste. Our vision is that none of our packaging, including plastics, ends up in landfill nor in oceans, lakes and rivers.”

waqar-ahmed
Waqar Ahmad Head of Corporate Affairs and Sustainability

 

Highlighting Nestlé’s vision for a waste free future, Waqar Ahmad, Head of Corporate Affairs and Sustainability, Nestlé Pakistan said, “Tackling packaging waste requires a collective approach and we are committed to finding improved solutions to reduce, reuse and recycle."

Our Partners

Nestle Fruita Vitals
Nestle pure life
iman ittehad nazm
gbwmc

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