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Kero Aitemaad

‘Kero Aitemaad’ which means ‘Believe in Yourself’ is a CSV initiative taken by Nestlé Pakistan Corporate Recruitment for young, career aspiring women. The concept of Lean In Circles is the main inspiration behind this initiative. The vision is to inspire young women by helping them:
- Understanding different aspects of a working woman’s professional life and how to navigate by learning through experienced leaders at Nestlé Pakistan
- Break stereotypes within the labour markets
- Learn about Nestlé Pakistan and how it supports female professionals
- Become ambassadors and spread the message of Kero Aitemaad.

This initiative is driven through three strategic avenues:
- Women Empowerment Seminars:
Seven ‘Kero Aitemaad’ seminars were conducted; two each in Lahore and Islamabad and one each in Karachi, Multan and Faisalabad. As many as 850 girls from 76 institutions were reached out to. 5 participants won Internships through competitions and 2 participants were hired as permanent employees.
Focused Apprenticeships:In 2015, we introduced specific apprenticeships in Sales and Technical. With six rigorous assessment centres, 8 fresh graduates were hired as apprentices for Sales of which 2 were offered a permanent role in the organisation. Another 11 were hired as apprentices for Technical. In 2016, we hope to expand such apprenticeships to Supply Chain.
Female Alumni NetworkWe started engaging our Female Alumni Network in 2014. In 2015, we continued the practice through a specific e-mail platform and sent them customised quarterly newsletters and job opportunities. In 2016, we are introducing ‘Returnships’ to the alumni, through which we intend to provide temporary assignments to women who are willing to equip themselves with new tools and practices required for a smooth transition to work.