Samra is the Head of Strategy and New Business Development. She joined Nestlé Pakistan as a Management Trainee in December 2000. With a career spanning over 18 years in Marketing and Communication functions, she’s gathered a diverse management experience.
Previously she was the Head of Communications and Marketing Services, Samra has been instrumental in developing a culture of experimentation and innovation across the commercial organization. Her passion for great brand building has driven her to continuously raise the bar for consumer communications, with sharper brand insights and more comprehensive consumer validations to help increase the competitive intensity of our brands. Her sponsorship of Digital as a key communication platform coupled with focused capability building, have been pivotal in our campaigns being recognized and awarded globally, in recent years. During this time, she loved the opportunity to contribute positively to not only some of our global billion dollar strategic brands, but also local iconic brands like NESTLÉ MILKPAK.
Samra is an MBA in International Business from University of Bristol, UK. She is high spirited, passionate demeanor makes her an effective and authentic leader and a role model for the company. She’s married and has 2 children.