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Nausheen Jaffery

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Nausheen heads the Nestlé Professional (NP) business at Nestlé Pakistan Ltd. A recognized leader – she was featured in the “Top 25 Leading Women of Nestlé world” and brings a rich and diverse cross functional experience to the role.

She began her career with Nestlé Pakistan in Finance & Control in 2003 and transitioned into Brands and Key Account management for Nestlé Professional in 2007. She then moved to the Dairy business and worked on multiple iconic brands, including Nestlé NESVITA and NIDO, delivering strong business results.

In 2015, she was made a member of the Management Committee when she was appointed the Nestlé Continuous Excellence (NCE) Champion for the market. She spearheaded the company’s Operational Master Plan and helped cultivate a lean mindset at different levels. Her efforts contributed to the Pakistan market becoming a light house in the Zone. As a result of her strong performance, she was given the Nestlé Business Excellence (NBE) portfolio in addition to NCE in 2017. With the added responsibility, she steered the market to make a successful transition to new ways of working.

Her last role before being appointed BEO was as National Sales Manager for NP, where she built an effective team and delivered impressive results despite tough market conditions due to the Covid-19 pandemic. Under her leadership, NP-Pakistan emerged as one of the first markets to report positive growth globally, achieving the highest ever sales.

Promoting diversity and creating an inclusive work environment are concepts very close to her heart. The NP-Sales team she led had 40% females and set a benchmark across the company and industry.

Nausheen holds a Masters in Commerce & an MS in Marketing. She is a mentor and a career coach and a Certified ICF (International Coach Federation-coach with 100+ coaching hours). Her vision/dream is to help the organization create a more diverse and future ready workforce. She is an avid photographer, dress designer and a globetrotter who loves to explore the world and get to know people from diverse backgrounds.