Nausheen Jaffery
Nausheen heads the Dairy Business at Nestlé Pakistan Ltd. Recognized among the “Top 25 Leading Women of Nestlé Worldwide,” she brings rich and diverse cross-functional experience to the role.
She began her career with Nestlé Pakistan in Finance & Control in 2003. In 2007, she transitioned to Brand and Key Account Management at Nestlé Professional before moving to the Dairy Business, where she worked on iconic brands including Nestlé NESVITA and NIDO and delivered strong business results.
In 2015, Nausheen joined the Management Committee following her appointment as the market’s Nestlé Continuous Excellence (NCE) Champion. She spearheaded the company’s Operational Master Plan and helped embed a lean mindset across different levels of the organization. Her efforts contributed to Pakistan becoming a lighthouse market within the Zone. In recognition of her strong performance, she was also entrusted with the Nestlé Business Excellence (NBE) portfolio in 2017, successfully guiding the market’s transition to new ways of working.
Before her appointment as Business Executive Officer, Nestlé Professional Pakistan, Nausheen served as National Sales Manager for Nestlé Professional. In this role, she built a high-performing team and delivered impressive results despite the challenging market conditions created by the COVID-19 pandemic. Under her leadership, Nestlé Professional Pakistan became one of the first markets globally to return to positive growth and achieved its highest-ever sales.
In her most recent role as Business Executive Officer, Nestlé Professional Pakistan, Nausheen delivered exceptional business growth and improved profitability through strategic initiatives, including NESCAFÉ kiosks, Soft Serve with KFC, and the launches of KITKAT Professional, NESTEA Karak Chai, Lychee, Kheer Mix, and Exotic Beverages. She also expanded the business’s export footprint across multiple channels and customers, contributing to several recognitions at the market, Zone, and global levels. In addition, she strengthened the equity of Nestlé Professional through partnerships with chefs, restaurant associations, and chambers of commerce and industry.
Promoting diversity and fostering an inclusive workplace are causes close to her heart. The Nestlé Professional Sales team under her leadership comprised 40% women, setting a benchmark across the company and the wider industry.
Nausheen holds a Master of Commerce and an MS in Marketing. She is a mentor, career coach, and ICF-certified coach with more than 100 coaching hours. Her vision is to help the organization build a more diverse and future-ready workforce. Outside work, she is an avid photographer and dress designer, as well as a globetrotter who enjoys exploring the world and connecting with people from diverse backgrounds.
