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Masam Abbas

Masam is Business Executive Officer for Juices at Nestlé Pakistan. He joined the company in 2012 and has progressively moved through various roles in Marketing . He started his career as Brand Manager on NIDO Growing Up Milks where he delivered double digit growth over the course of his stay. After a brief stint as Brand Manager MAGGI in 2014, he was promoted to the position of Marketing Manager Juices in 2015. Since then, he has been instrumental in driving success on the business through a robust strategy and strong innovation pipeline. In 2021, Masam was inducted into the Nestlé Pakistan Management Committee. Prior to joining Nestlé,
Masam has worked at Procter Gamble in brand management across multiple categories.
Masam holds an MBA from LUMS where he graduated on Deans Honor List in 2010.