Fahad is the Business Manager for Coffee and CPW in Pakistan. He joined Nestlé in April 2010 in Dairy Business. Prior to this, he has successfully been in various roles starting off as PPP acceleration Manager, Group Brand Manager Dairy Culinary, I&R/Value Stream Manager, and most recently Marketing Manager Tea Enhancement. He was instrumental in leading Nestlé EVERYDAY from a distant number 2 player in the tea creaming category to a strong market leader taking over Tarang in 2017 with double-digit business growth in powders from 2016-2018 while also winning the global Facebook Cannes advertising award on brand communication.
Prior to Nestlé, he has worked for leading telecom companies in the area of Marketing for 5 years. He holds an MBA from Lahore University of Management Sciences.