Freda is a natural leader who has led Nestlé, the Leading Nutrition, Health and Wellness Company in a number of strategic transformations. Her ability to work with diverse teams to unlock their potential and develop them has culminated in the successes of all the businesses.
After joining Nestlé in Ghana in 1992 as an IT manager, she was promoted to become National Sales Manager in 1998 and then was promoted in various diversified management roles.
Under Freda’s leadership, as the first female and Ghanaian Managing Director for the Coastal Cluster (Ghana, Liberia, and Sierra Leone), Nestlé Ghana received a number of awards inclusive of which are “The most diversified company of the year” and “Baby Food Manufacturing Company of the year” from the Ghana Export Promotion Authority. Freda is also a founding member of Executive Women Network in Ghana.
She has made a difference in gender empowerment advocacy as the Champion in the Central & West Africa Region. With her usual fearless determination to take up new challenges with excellence, she has excelled in diverse leadership positions in her twenty-six (26) years’ experience with Nestlé.
Freda graduated in Computer Science from Slough College, United Kingdom. She has since attended a number of Leadership and Management courses in the United States, Switzerland and The London Business School.
Recently, Freda resumed the role as the first female Chief Executive Officer and Managing Director, Nestlé Pakistan in August 2018.