Asim Rifat is the Country Business Manager for Nestlé Infant Nutrition. He has responsibility for the business in Pakistan and Afghanistan, that represents brands like CERELAC, LACTOGEN, NAN and Specialties.
Asim is responsible for chalking up business strategies and implementation through Infant Nutrition team, including the Field Operations (for communication to HealthCare Professionals). Within Nestlé, he has exposure of Brands Management, Field Operations and General Management in Pakistan and Middle East. Prior to joining Nestlé, Asim had worked in pharmaceutical sector in different Marketing and Sales positions.