An initiative by NESTLÉ FRUITA VITALS
The Chaunsa Project was launched in 2014 in collaboration with Australia-Pakistan Agriculture Sector Linkages Programme (ASLP) and Pakistan Agriculture Research Council (PARC). The project aims to improve livelihood of farmers within Chaunsa Mango sector by strategic Creating Shared Values (CSV) intervention through implementation and replication of Best Farm Practices, resulting in right quality pulp and improved harvest (pre and post). The ultimate objective of the Chaunsa Project is to link these mango growers with our pulp suppliers thus making them an integral part of Nestlé’s value chain.
The results of our endeavors have been quite fruitful as the 8 partner farms have shown considerable improvement both in quality and quantity of Chaunsa Mango due to the implementation of best farm practices. It is our commitment to continue with the project in future to enhance the quality of the Chaunsa Mango in Pakistan, resulting in the socio-economic uplift of the small and medium mango farmers in the country.
"I have been doing mango farming for the last 27 years without any substantial increase in production. Last year I got in touch with Chaunsa Mango Project Team and I continued to work according to their protocol and that resulted in 40% increase in my produce and increased employment opportunities in the area."
Mirza Mohsin Baig, Chaunsa Mango farmer
"In the first year I was able to make a 10-15 percent profit with the farming techniques that I adopted. Both the quality and quantity of fruit improved considerably."
Mazhar Gara, Chaunsa Mango farmer
"The objective of this project is to positively impact livelihood of the Chaunsa farmers and the ultimate goal is to make these farmers a part of the Nestlé Fruita Vitals value chain."
Babar Khan, Business Executive Manager-Juices Nestlé Pakistan