Nutrition with Pleasure
We understand that consumers are looking for healthier foods that do not compromise on taste. That’s why we constantly review our product range to improve taste while enhancing nutritional value using a test called 60/40+.
Our 60/40+ initiative ensures that all our products meet rigorous standards for nutrition and consumer preference. Products are tested with consumer panels and at least 60 out of 100 people must prefer the Nestlé product over the competitor’s. The ‘+’ refers to the added nutritional benefit in the product.
What happens if a product with an added nutritional benefit doesn’t meet the 60/40 taste preference? We go back to the drawing board. Using consumer feedback and sensory research, we improve the product to ensure it is once again favored by consumers.