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Whole grains inside

Our breakfast cereals are made with whole grain. Whole grains are an important part of a balanced diet. So for young and old alike, we have a breakfast cereal to suit your lifestyle and give you a good start to the day.

Look for the whole grain tick on every box of our breakfast cereals – this is your guarantee that each delicious serving of breakfast cereals is made with whole grain.

Our breakfast cereals are typically low in fat, especially saturated fat, and, compared to many other breakfast choices, they are lower in both salt and sugar. 

We’re as committed to your family’s health as you are. We are continually improving the nutritional content of our breakfast cereals without compromising on the great taste that you love. We provide a wide variety of breakfast cereals to meet different tastes and needs.