|
When the earthquake struck, Nestlé Pakistan responded instantly,
even before the magnitude of the disaster had dawned upon the nation.
We immediately donated food and beverage items.
Within two days, we had established a crisis committee under the supervision of our Managing Director.
The same day, the management team left to visit the affected areas, and by 11 October, the first six Nestlé
trucks left our factories, bearing bottled water, powdered and UHT milk and ready-to-cook MAGGI noodles.
Instead of burdening the government and relief agencies, we aggressively reactivated our own shattered
distribution channels to bring supplies to the people who needed them most and established six camps to
distribute relief goods.
Despite blocked roads, grave logistical challenges & an atmosphere of fear and suffering,
our teams, consisting of about forty Nestlé employees and distributors, went out and distributed Nestlé
products to the affectees.
Within two days our teams reached the worst-hit areas around Muzaffarabad, Bagh and Mansehra.
They worked in collaboration with the Pakistan Air Force and arranged for supplies to be airdropped to the most inaccessible areas.
Other teams of Nestlé volunteers supported relief work undertaken by other agencies around the affected areas.
As a result of our swift and carefully planned action, we were able to distribute 80 trucks of goods,
worth Rs 20 million. Two 10-ton trucks of drinking water were dispatched to Muzaffarabad Hospital,
and our volunteer teams ensured that goods were distributed fairly and efficiently to those who needed them most.
|