KITKAT is our no.1 global brand in confectionery and the greatest asset in our portfolio. A perfect balance of 70% milk chocolate and 30% wafer & praline; the success of KITKAT over the years is due to an unbeatable combination of consistently high product quality and best-in-class product distribution.
KITKAT is a widely enjoyed product whose simple, smooth taste and light crisp texture appeals to everyone. When combined with the product experience, a portionable, lighter chocolate treat, KITKAT adds a smile to your break. It is for everyone who appreciates life’s simple pleasures. It is the lighter break that helps you put things into perspective.
Today, KITKAT is the world’s no. 3 chocolate brand. Delighting consumers all over the world, KITKAT is a favorite chocolate treat and with today’s hectic lifestyle, "Have a break, have a KitKat" has never been more relevant.