Humaira Ashar is the Market Innovation Lead at Nestlé Pakistan. She is responsible for leading the enterprise to cultivate new ideas and coaches teams to develop and continuously improve Innovation & Renovation projects and new initiatives including tests for high potential pilots and incubation and commercialization of new ventures. Her key area of responsibility is also to consolidate, plan and track the Innovation roadmap for the Market for future years to ensure the organization's long term and sustainable growth. As an additional responsibility she is working towards establishing export operations for Nestlé Pakistan.
Humaira joined Nestlé Pakistan in 2014 as Business Manager Confectionery. She comes with vast experience in the food business, primarily, the confectionery category, in and outside Pakistan. She is a graduate of the IBA with an MBA in Marketing.