Our sense of purpose at Nestlé Pakistan is to delight our Pakistani consumers, to enhance the quality of their lives and to cater for their needs. Throughout our supply chain from farm to fork, we touch more than a million individuals, that is why we have a big responsibility which we can fulfill only if we live our values every day and we build on them. We need to continuously look for ways and means to improve, this requires us to "revisit" ourselves, our choices, our strategy and our execution. We should not leave any stone unturned because we have this "big responsibility".
By doing this, we will find new opportunities which will further improve our "offering" to the consumer as well as enhance our results. We need to always be "1" and 100% engaged in this journey. A lot of people are relying on us, on our decisions and choices. Let us remember, the consumers do not see us as different people, divisions, factories, sales force, farms and products. They see "Nestlé", they see "1", let us not disappoint them!
Magdi BATATO
Managing Director